You wished for it, we delivered and WON!
We recently attended the IPM Awards in London and came away with a silver award in the Food: Frozen & Chilled category, for our Chicago Town Wish Upon A Pizza campaign.
The interactive build your own pizza gamification collected insight from Pizza Fanatics, whilst promoting Chicago Town product development. Activated during the busy festive period, Chicago Town were open to doing things differently by tapping into the trend of personalisation. Giving users a place to build their own perfect pizza in three simple steps, followed by a simple opt-in form for a chance to win their creation, delivered to their door!
You can read more about the campaign and find out why we won over on our case studies page.