Trends, insight & opinion

Designing an Engaging Online Competition  

In the realm of digital marketing, online competitions have emerged as a powerful tool to captivate and involve target audiences. However, orchestrating an effective competition necessitates strategic planning and thoughtful execution. In this blog post, we will explore the essential strategies for crafting an engaging online competition that drives participation and accomplishes your objectives. From selecting enticing prizes to optimizing the entry process, let's embark on a journey through the world of online promotions. 

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Discussing Artificial Intelligence

We've noticed a lot of people online are discussing AI, and we thought we'd chime in with the thoughts of various people at DECIDE!

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What difference does the shape of a wine glass make?

Psychology or Physiology: Have you ever noticed how different types of drinks are usually served in different shaped glasses? It doesn’t matter if we’re talking about wines, spirits, or even beers but it turns out that choosing the right glass can increase sales by up to a third [...]

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How the weather impacts sales

Last weekend the clocks went forward in the UK. This means longer evenings, the grass needs cutting, and it’s time to dust off the BBQ. For retail, supermarkets have started to change what products they stock. Out go hats, woolly jumpers, and stew ingredients, and they will be replaced by BBQ equipment, salads, and perhaps optimistically, sun-tan lotion.

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Website Navigation - Design and Organisation

We’re literally starting at the top for our first blog post in the ‘why isn’t my website working’ series. Today our focus is on best practice for website navigation. We promise it’s more interesting than it sounds. Let us know what you think, and keep an eye out for future posts as we’re going to be covering a lot of digital content over the next few months.

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Steve's Design Hero

When I was originally asked to submit who my design heroes were; I thought it would be a relatively simple task...think again! There are so many and so varied. I have drawn (no pun intended) on so many influences, including the many people I have had the pleasure of meeting and working with over the years...

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DBA Design Award

DECIDE wins another prestigious DBA Design Effectiveness Award

“The new-born packaging in the UK is the best Nuby packaging I’ve ever seen.”

Eddie Hakim
Founder & President of Nuby Global

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Lynton's Design Hero

I don’t really have a design hero, not because there are too many to choose from, but because I find the idea of a ‘hero’ at odds with an industry whose success is usually found in collaboration and team work. That’s not to say there aren’t individuals making excellent work..

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Grant's Design Hero

Selecting a personal ‘Design Hero’ is almost as challenging as choosing a favourite book, music track or movie - it all depends on context. I've chosen one, but can’t reveal who it is without first sharing the names of those that almost made it too. So here goes…

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DECIDE feature on the Grocer Top Products of 2022

We’re over the moon to see that Dr.Oetker’s Create Your Own Solar System Cupcake Mix designed by DECIDE. has been judged to be one of the best products of 2022 by The Grocer

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Cartoon woman thinking about the food high in fat, salt and sugar

Fast Facts - What is HFSS?

The High Fat, Salt and Sugar (HFSS) legislation will affect brands and retailers from October 2022, the regulations will impact the way 15 food and drink categories and promoted and sold. The regulations cover volume and price promotions and product location in-store and online. 

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Woman shopping scanning a 10 percent off bar code

Hybrid Retail: Blending Online and In-store

Retailers are creating shopping experiences and engagement that combines the best of online and in-store to create more meaningful, seamless shopping in all channels from grocery to fashion. They are using innovation and data to meet customers wherever they are, and offer a non-disruptive, positive experience. We know that post pandemic customers have missed browsing and returning home with their purchase [...] 

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