From DECIDE’s laboratory of Consumer Psychology

Decipher issue 4

This month’s edition includes:

  • The magic of a glass: How the shape of a wine glass can change the flavour, and what this means for product packaging.
  • How does the weather impact sales? Summer is just around the corner, but how does the weather impact sales, and why does it differ if you live in the north….
  • Rituals, expectations & psychology: Why do rituals matter when it comes to enjoying food and drink? New research suggests that they increase enjoyment, anticipation and how much we’re willing to spend on a product.
  • Maslow & the missing pyramid: Why everything you think you know about Maslow’s pyramid of needs is wrong.
  • Library Corner: How to Apologise for Killing a Cat. We review Guy Doza’s latest book, exploring the lost art of rhetoric.  

Decipher issue 3

This month’s issue includes:

  • The psychology of Christmas Presents: According to psychology, what is the best Christmas present (and how should you wrap it)
  • Did Coca-Cola really turn Father Christmas Red? No, but it’s a little more complicated than that….
  • Skiing, Mountain Biking, & Suntans: What marketers get wrong about motivation or why does everyone say that want sustainable products but never end up buying them?
  • How to take product photos that sell: The psychology of online product photos.

Decipher Issue 2

This month’s edition includes:

  • The science of storytelling: Are stories really the best way to persuade?
  • What’s in a word: Neuromarketing, Neuroscience & Consumer Psychology – the words seem to be used interchangeably, but what is the difference between them (and does it even matter)?
  • Consumer Psychology Myths: We’ve all heard the statistic that 93% is non-verbal, but what is the origin of this statistic and does it still hold true today?
  • Shopping Trolleys: How researchers have taken inspiration from online shopping basket to redesign the mundane shopping trolley, which can influence both what you buy and how much you spend.
  • Library Corner: The Science behind why we buy. We review the latest version of Phil Barden’s book Decoded.

Decipher issue 1

This month's edition includes:

  • The arresting power of packaging: Lessons from an unlikely source
  • What's in a smile: Why a fake smile can harm a brand
  • Marketing myths: Subliminal advertising - How an ad man fooled the world!
  • Time to get real: What Predictably Irrational and Thinking, Fast and Slow got wrong
  • Library Corner: The political brain - The role of emotion in deciding the fate of the nation

Decide business awards