Powerful packaging design: enticing consumers to choose healthier food options

Powerful packaging design: enticing consumers to choose healthier food options Much research solidifies design’s role as a powerful influencer when making food choices. Packaging design and structure is the first point of product engagement for many consumers. How it is used to effectively influence healthy food choice through imagery, size and structure plays a huge […]

Read more

5 brands that are embracing the power of AI

Artificial intelligence is set to change the face of retail, yet only a few brands are capitalising on its current potential. Budget is a key barrier for marketers, as the computing technology required to make sense of unstructured data sets can be cost prohibitive for smaller brands. Those contemplating an investment may be hesitating due […]

Read more

The difference between multichannel and omnichannel marketing (and why it matters)

In today’s marketing climate, digital could easily be mistaken as the be-all and end-all of a brand. Indeed, Marketing Week and Forbes point out that company’s digital marketing campaigns are ever increasing in priority and budget. The fact is that, in many product categories, shoppers require a more tangible experience to warrant a purchase. For […]

Read more

A new look for DECIDE’s creative workspace

DECIDE’s creative workspace has had a bit of a makeover and we’re all feeling upbeat as a result. DECIDE’s dedicated quiet zones and coffee bar’s style meeting areas make work so much more motivational and fun. In our inspiration room, wall to wall clouds on a blue sky background bring the outside, inside; vivid, intriguing […]

Read more

Will it be your brand they choose?

POME – What’s it all about? Momentous stepping stones such as going to college, getting married, having a baby – or even starting to shave and use personal hygiene and skincare for the first time all carr corresponding sets of challenges that provide a completely different set of considerations when it comes to impending purchases. […]

Read more

Junior Great North Run First-Time runner

Proud moment at Junior Great North Run Huge congratulations to first time runner at the Simplyhealth Junior Great North Run 2017 Jamie Gee and his Dad, DECIDE’s John Gee who completed the 4 kilometres on Saturday 9th September along with around 6,000 other young runners – a fantastic achievement!    

Read more

STANDING OUT ON THE SUMMER SHELF

Trading during the summer months is tough. Brands and retailers are squabbling for shares of wallet and attention at a time while shoppers will do anything to avoid being indoors for a chance to soak up any moments of sun that breaks through the typically grim British clouds. Creating standout is an age-old challenge for […]

Read more

These boots were made for walking

Little feet in shoes are protected feet… There are 300 million barefoot children worldwide. 58 million children worldwide are not in school. 29 million of these are because they do not have the means. In many countries, you cannot go to school without a pair of shoes. This makes children extremely vulnerable to infection by […]

Read more

Is your Brand in tune with consumers?

Instant success – bottled Music can play an important part in influencing how people choose brands. A recent study tested a random sample of people by showing them a fictitious mineral water brand with three versions of musical accompaniment. Two of these accompaniments were designed specifically for the test (i.e. they were unfamiliar to the […]

Read more

DECIDE raises money for Brain Tumour Research

TEAM DECIDE wore their favourite bobble hats, caps and fancy dress hats in aid of Brain Tumour Research’s ‘Wear A Hat Day’ on Wednesday 29th March. Our donations will be sent to this amazing charity to fund their life-saving science. While we wear our hats and raise money, we think about how this charity means […]

Read more

DECIDE has designs on next thinking

Following the enthusiastic reception to our d3eclipse design measurement methodology (presented at the previous  European Academy of Design conference in Paris), DECIDE has again been invited to present a whitepaper on our latest design measurement & shopper insight tools at the upcoming EAD international conference in Rome this Easter.   The Academy, formed in 1994, […]

Read more

I’m a scientist get me out of here

Here at DECIDE we use tools from Science and Creative industries to help brands get in baskets. Creative visuals that are built using decision science are better at influencing decision-makers in the moments that matter most. And this is important. We take our role in science seriously, and we want to encourage everyone to use […]

Read more

5 things your dog will love

It’s nearly time for Crufts so DECIDE have been getting in the mood and have shortlisted 5 things that we think dogs would love… 1.  Give your Dog a Treat The Barking Bakery – Vanilla Woofin with Pink Yogurt Icing – www.fetch.co.uk  – A  pawlickingly, dogglicious treat for your pooch, handmade in their bespoke ‘Pet Petisserie’ […]

Read more

Beyond Veganuary

The Veganuary campaign, encouraging people to try a vegan diet, received record support with over 50,000 people signing up to start in January 2017. Campaign organisers say following a vegan diet, even for such a short spell, can bring benefits to your health including reducing obesity, cutting blood pressure, and lowering the levels of type […]

Read more

Seasons Greeting from DECIDE.

Read more

DECIDE Christmas closing dates

Seasons Greetings from everyone at DECIDE. We would like to take this opportunity to thank you for your support during the past year and wish you a fabulous Christmas and prosperous New Year. Christmas Closing Dates:   We are taking a break over the festive period so will be closing our doors on Friday 23rd December […]

Read more
The Claus come out: how sharp is this year's festive offer? https://t.co/DDboIHz0yo
Check out 5 brands that are embracing the power of AI @wearedecide https://t.co/NdRCztfC7w pic.twitter.com/bwRIWj2d4n
https://t.co/94OnSmfdlc On November 22nd, DECIDE's Strategy & Planning Director Michael Pagan will chair a panel of… https://t.co/5PqarmdDor