RND Blog2


Getting the timing right to launch NPD

weetabix strawberry

We know what we’ll be having for breakfast in the run up to Red Nose Day!. Weetabix is an Official Partner and will be donating 5p from special packs of Weetabix Crispy Minis, Ready brek, and Weetos – Not only that, they have also launched a special edition Weetabix Strawberry in time for Red Nose Day!


Entering a new category

maltesers

Did you know that bake sales are among the most popular Red Nose Day fundraising activities – and the top ten web searches for Maltesers are all baking related!  These Red Nose Day cup-cake inspired pack designs for Maltesers are inspiring shoppers to bake and fundraise – and for every bag/pouch/box sold, 5p will be donated to Comic Relief.


Having a laugh with Babybel

They’re red, they’re round and they make people smile. Babybel are donating 5p from every net of 6 and 10p from every net of 12, on promotional packs of Mini Babybel® original and light to Comic Relief.

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And – you can make your face funny for money by uploading a photo of yourself at babybelyourself.co.uk and you can become a laughing Babybel® for Red Nose Day. What’s more if you tickle it, poke it, share it, Babybel® will donate 25p for every share on social media.


The Iconic Nose

partners_Persil_1

Persil are giving mums across the land a reason to smile while doing their laundry! Who could resist these cute small and mighty bottles with their special edition Red Nose dosing balls and funny faces. Persil will be donating 8p to Comic Relief from every promotional product produced.


Legacy – recycle and re-use!

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It only takes one day to turn red noses into carpet underlay – ouch! But it provides them with a new life whilst allowing them to do their bit for the environment!

Sainsbury’s and Comic Relief have partnered for a second year with leading UK carpet underlay manufacturer, Ball & Young, to recycle the PU Foam Red Noses. They will start a new life as part of Ball & Young’s award-winning Cloud 9 range of underlays used mainly in British homes.


Cause related marketing is not altruism; it makes good business sense. Whether you’re a multinational retailer or a local brand, CRM is a smart way to influence shoppers to switch to your products. DECIDE. works closely with researchers at Durham Business School to understand the emotional triggers that drive FMCG buying decisions and we have worked together to create our latest free report on Cause Related marketing which looks at brands that have used CRM to impact their bottom line, and consider the best ways to create a successful CRM strategy – read the full report using the link below.

 79% OF SHOPPERS WOULD SWITCH TO BRANDS THAT SUPPORT A GOOD CAUSE. WILL IT BE YOUR BRAND THEY CHOOSE?

[tw-button size=”large” background=”” color=”” target=”_blank” link=”/wp-content/uploads/2015/03/54118-CAUSE-RELATED-MARKETING-2-PAGECRM-PRE.pdf”]Cause Related Marketing[/tw-button]

Whitepaper on Cause related marketing

Posted by

Jo Errington-Stevens

Date

13th March 2015

Categories

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