DECIDE feature on the Grocer Top Products of 2022

We’re over the moon to see that Dr.Oetker’s 'Create Your Own Solar System' Cupcake Mix designed by DECIDE has been judged to be one of the best products of 2022 by The Grocer magazine.

This is just one of the 'Spectacular Science' range of innovative baking mixes from Dr Oetker with branding and naming designed to communicate fun laboratory cues that visually disrupt the baking fixture. The pack architecture synergises with the core home baking range design we also created whilst evolving to incorporate a sense of fun and learning to attract mums with children in search of activities that they can engage in together. Acknowledging that children learn more effectively when they’re having fun, we created and illustrated a special character called Kit, designed to engage children’s attention, stimulate their imagination and help guide them through making the products while learning exciting science facts as they play. From ‘Squashable Jelly Bubbles’ and ‘Crazy Colour Changing Icing’ to ‘Stretchy Slime’, every pack contains a unique home baking science sheet featuring making and baking instructions plus fun facts with something to stimulate every kid’s imagination. 



One judge described these inserts as educational, user-friendly, "perfectly combining fun and learning” to make this a “lovely piece of baking theatre” perfect for a school holiday project.