Over the last 10-15 years there’s been a shift towards communications which appeal to the left brain (popularly referred to as System 1). This move has presented itself in the form of songs with simpler, and often more repetitive lyrics, an increase in the number of sequels and franchise movies, and fewer sitcoms on TV […]
Read more
We live in unsettled times – what with the trials and tribulations of Brexit, the rise in crime, the pressures on the NHS and the collapse of the High Street. Shoppers have rarely felt so frustrated and depressed. And when shoppers feel down, it usually results in decreased sales for brands. At times like this, […]
Read more
In today’s marketing climate, digital could easily be mistaken as the be-all and end-all of a brand. Indeed, Marketing Week and Forbes point out that company’s digital marketing campaigns are ever increasing in priority and budget. The fact is that, in many product categories, shoppers require a more tangible experience to warrant a purchase. For […]
Read more
Inspired by our recent Packaging Design work for North Chocolates – a range of small batch, gourmet chocolate bars featuring illustrations of some of the great things the North has to celebrate and the current Great Exhibition of the North – a celebration of the innovative creative culture of the North of England, we thought it […]
Read more
It’s an interesting time to be a marketer, with new hurdles rising and falling before many can even spot them. But there are some issues which nobody could miss. Carolyn Everson, Facebook’s vice president of global marketing solutions recorded a video for clients explaining the measures Facebook was taking to regulate their on-site advertisements and […]
Read more
DECIDE are proud to have worked with Traidcraft on the design of Clean & Fair – the world’s first Fairtrade cleaning range made with sustainable fair trade palm oil. It’s also eco-friendly, made using organic, Fairtrade coconut oil from India. It’s shocking to know that much of the palm oil grown as an ingredient for many […]
Read more
