Trends, insight & opinion.

Discussing Artificial Intelligence

We've noticed a lot of people online are discussing AI, and we thought we'd chime in with the thoughts of various people at DECIDE!

What difference does the shape of a wine glass make?

Psychology or Physiology: Have you ever noticed how different types of drinks are usually served in different shaped glasses? It doesn’t matter if we’re talking about wines, spirits, or even beers but it turns out that choosing the right glass can increase sales by up to a third [...]

How the weather impacts sales

Last weekend the clocks went forward in the UK. This means longer evenings, the grass needs cutting, and it’s time to dust off the BBQ. For retail, supermarkets have started to change what products they stock. Out go hats, woolly jumpers, and stew ingredients, and they will be replaced by BBQ equipment, salads, and perhaps optimistically, sun-tan lotion.

Website Navigation - Design and Organisation

We’re literally starting at the top for our first blog post in the ‘why isn’t my website working’ series. Today our focus is on best practice for website navigation. We promise it’s more interesting than it sounds. Let us know what you think, and keep an eye out for future posts as we’re going to be covering a lot of digital content over the next few months.

Steve's Design Hero

When I was originally asked to submit who my design heroes were; I thought it would be a relatively simple task...think again! There are so many and so varied. I have drawn (no pun intended) on so many influences, including the many people I have had the pleasure of meeting and working with over the years...

DECIDE wins another prestigious DBA Design Effectiveness Award

“The new-born packaging in the UK is the best Nuby packaging I’ve ever seen.”

Eddie Hakim
Founder & President of Nuby Global

Lynton's Design Hero

I don’t really have a design hero, not because there are too many to choose from, but because I find the idea of a ‘hero’ at odds with an industry whose success is usually found in collaboration and team work. That’s not to say there aren’t individuals making excellent work..

Did Coca-Cola really turn Father Christmas Red?

Coca-Cola did play a role in standardising our modern idea of the Father Christmas that is shown on television, Christmas Cards, and of course adverts.  

Skiing, Mountain Biking, & Suntans

What marketers get wrong about motivation &  sustainable behaviour change.

The psychology behind a great Christmas present

Christmas is fast approaching, and that means I will soon have to face the annual challenge of wrapping presents.

How to take product photos that sell

So what photos sell? The most basic decisions Art Directors and Photographers need to make is how to show the product.

Grant's Design Hero

Selecting a personal ‘Design Hero’ is almost as challenging as choosing a favourite book, music track or movie - it all depends on context. I've chosen one, but can’t reveal who it is without first sharing the names of those that almost made it too. So here goes…