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Visual equity: strategies to maximise shelf impact

As competition intensifies in better-for-you and functional food and drink categories, achieving a distinctive pack design that quickly gets consumer attention is a key component for success. Experts will discuss consumer trends impacting visual pack design and case studies will showcase how different uses of materials, colour, graphics and iconography can leverage natural and health brand values and drive consumer purchase.

Consumer trends driving visual pack design

  • DECIDE. takes a reflective look at the future impact of those consumer trends established following the dramatically changing shopper/consumer dynamics of the past five years
  • Discusses trends and biases in shopper/consumer decision making – with case studies illustrating how packaging design can engage effectively  online and in-store
  • Seeks to provide pragmatic insight for stakeholders responsible for pack design in the health/wellbeing/good-for-you sectors
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Thousands of professionals from across the food and drink industry, nutrition and health sectors will be attending Food Matters Live – the UK’s first cross-sector event dedicated to food, health and nutrition so don’t miss out!

The full seminar program listing all session presentations and contributors is now available on the FML website: http://www.foodmatterslive.com/whats-on/seminars

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Posted by

Jo Errington-Stevens

Date

3rd November 2015

Categories

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