Discover the world of the £365 million 'free-from' market in our 8-page guide.
Topping the list of supermarket products to have gained the most popularity in 2014; free-from’ brands certainly aren’t missing a trick when it comes to moving into the mainstream market.
As a huge industry emerges, creating products that exclude ingredients such as gluten, wheat, dairy and lactose, what considerations must YOUR brand take to ensure YOU aren’t left ‘free-from’ this lucrative £365 million market?
135% increase in the number of gluten-free dishes on resturant menus since last year
1 in 5 of the population now consider themselves to have some form of allergy
Gluten-free products are 3-times more likely to feature low/no/reduced sugar.