Junior Great North Run First-Time runner

Proud moment at Junior Great North Run Huge congratulations to first time runner at the Simplyhealth Junior Great North Run 2017 Jamie Gee and his Dad, DECIDE’s John Gee who completed the 4 kilometres on Saturday 9th September along with around 6,000 other young runners – a fantastic achievement!    

Read more

STANDING OUT ON THE SUMMER SHELF

Trading during the summer months is tough. Brands and retailers are squabbling for shares of wallet and attention at a time while shoppers will do anything to avoid being indoors for a chance to soak up any moments of sun that breaks through the typically grim British clouds. Creating standout is an age-old challenge for […]

Read more

These boots were made for walking

Little feet in shoes are protected feet… There are 300 million barefoot children worldwide. 58 million children worldwide are not in school. 29 million of these are because they do not have the means. In many countries, you cannot go to school without a pair of shoes. This makes children extremely vulnerable to infection by […]

Read more

Is your Brand in tune with consumers?

Instant success – bottled Music can play an important part in influencing how people choose brands. A recent study tested a random sample of people by showing them a fictitious mineral water brand with three versions of musical accompaniment. Two of these accompaniments were designed specifically for the test (i.e. they were unfamiliar to the […]

Read more

DECIDE raises money for Brain Tumour Research

TEAM DECIDE wore their favourite bobble hats, caps and fancy dress hats in aid of Brain Tumour Research’s ‘Wear A Hat Day’ on Wednesday 29th March. Our donations will be sent to this amazing charity to fund their life-saving science. While we wear our hats and raise money, we think about how this charity means […]

Read more

DECIDE has designs on next thinking

Following the enthusiastic reception to our d3eclipse design measurement methodology (presented at the previous  European Academy of Design conference in Paris), DECIDE has again been invited to present a whitepaper on our latest design measurement & shopper insight tools at the upcoming EAD international conference in Rome this Easter.   The Academy, formed in 1994, […]

Read more

I’m a scientist get me out of here

Here at DECIDE we use tools from Science and Creative industries to help brands get in baskets. Creative visuals that are built using decision science are better at influencing decision-makers in the moments that matter most. And this is important. We take our role in science seriously, and we want to encourage everyone to use […]

Read more

5 things your dog will love

It’s nearly time for Crufts so DECIDE have been getting in the mood and have shortlisted 5 things that we think dogs would love… 1.  Give your Dog a Treat The Barking Bakery – Vanilla Woofin with Pink Yogurt Icing – www.fetch.co.uk  – A  pawlickingly, dogglicious treat for your pooch, handmade in their bespoke ‘Pet Petisserie’ […]

Read more

Beyond Veganuary

The Veganuary campaign, encouraging people to try a vegan diet, received record support with over 50,000 people signing up to start in January 2017. Campaign organisers say following a vegan diet, even for such a short spell, can bring benefits to your health including reducing obesity, cutting blood pressure, and lowering the levels of type […]

Read more

Seasons Greeting from DECIDE.

Read more

DECIDE Christmas closing dates

Seasons Greetings from everyone at DECIDE. We would like to take this opportunity to thank you for your support during the past year and wish you a fabulous Christmas and prosperous New Year. Christmas Closing Dates:   We are taking a break over the festive period so will be closing our doors on Friday 23rd December […]

Read more

DECIDE. SPARKLE OFF IN AID OF TEENAGE CANCER TRUST

Our amazing team here at DECIDE. are very excited about supporting The Teenage Cancer Trust this Christmas with our very own ‘Sparkle off’. The brief was – ‘don’t buy anything!’ – simply make an amazing Christmas Decoration from anything at home work or in the garden and embellish with Glitter and Glue and donate £2 […]

Read more

Black Friday 2016

In the UK, many of us used to watch and judge with guilty pleasure as our American friends would tear each other apart to get that all-important ‘Thanksgiving’ bargain, with the slightly pompous thought that we would never resort to such extreme measures ourselves.   We were, of course, all proven wrong as we fell in […]

Read more
stress, desk, work, office

National Stress Awareness day and the focus this year is on work based stress…

There has been so much written about stress in its many forms – “good stress” – when we are motivated to meet a deadline or make something happen and positive adrenaline courses through our veins, vs “negative stress” when our blood pressure rises and our hearts start racing in a fashion we know isn’t doing […]

Read more
SAUSAGE, BRITISH, PORK

Sausage Week 2016

The 31st October sees the sizzling start of British Sausage Week 2016. At DECIDE. we don’t think you can beat a great British sausage, so we’ve taken a look at the beauty of the banger to celebrate.   10 Sizzling Sausage Stats & Facts Sausages were nicknamed bangers during the Second World War. Their high […]

Read more

Happy World Smile Day :-)

World Smile Day has its origins in 1963 when commercial artist Harvey Ball created the smiley face to boost employee morale at work. The happy yellow “smiley” has since become an iconic symbol of happiness and goodwill around the world. Ball thought everyone should devote one day each year to smiles and kind acts, and – in 1999 – declared the […]

Read more
https://t.co/NgPpJk2kzX Huge congrats to first time runner at the JGNR 2017 Jamie Gee and his Dad, DECIDE’s John G… https://t.co/SK3lAgsSsu
Decide designs pizza packs for Chicago Town https://t.co/HfR5erzDY3
https://t.co/4go5w2CSaI @wearedecide DECIDE's favourite Summer Limited Edition Packaging 2017