Is your Brand in tune with consumers?

Instant success – bottled Music can play an important part in influencing how people choose brands. A recent study tested a random sample of people by showing them a fictitious mineral water brand with three versions of musical accompaniment. Two of these accompaniments were designed specifically for the test (i.e. they were unfamiliar to the […]

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DECIDE raises money for Brain Tumour Research

TEAM DECIDE wore their favourite bobble hats, caps and fancy dress hats in aid of Brain Tumour Research’s ‘Wear A Hat Day’ on Wednesday 29th March. Our donations will be sent to this amazing charity to fund their life-saving science. While we wear our hats and raise money, we think about how this charity means […]

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DECIDE has designs on next thinking

Following the enthusiastic reception to our d3eclipse design measurement methodology (presented at the previous  European Academy of Design conference in Paris), DECIDE has again been invited to present a whitepaper on our latest design measurement & shopper insight tools at the upcoming EAD international conference in Rome this Easter.   The Academy, formed in 1994, […]

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I’m a scientist get me out of here

Here at DECIDE we use tools from Science and Creative industries to help brands get in baskets. Creative visuals that are built using decision science are better at influencing decision-makers in the moments that matter most. And this is important. We take our role in science seriously, and we want to encourage everyone to use […]

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5 things your dog will love

It’s nearly time for Crufts so DECIDE have been getting in the mood and have shortlisted 5 things that we think dogs would love… 1.  Give your Dog a Treat The Barking Bakery – Vanilla Woofin with Pink Yogurt Icing –  – A  pawlickingly, dogglicious treat for your pooch, handmade in their bespoke ‘Pet Petisserie’ […]

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Beyond Veganuary

The Veganuary campaign, encouraging people to try a vegan diet, received record support with over 50,000 people signing up to start in January 2017. Campaign organisers say following a vegan diet, even for such a short spell, can bring benefits to your health including reducing obesity, cutting blood pressure, and lowering the levels of type […]

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Seasons Greeting from DECIDE.

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DECIDE Christmas closing dates

Seasons Greetings from everyone at DECIDE. We would like to take this opportunity to thank you for your support during the past year and wish you a fabulous Christmas and prosperous New Year. Christmas Closing Dates:   We are taking a break over the festive period so will be closing our doors on Friday 23rd December […]

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Our amazing team here at DECIDE. are very excited about supporting The Teenage Cancer Trust this Christmas with our very own ‘Sparkle off’. The brief was – ‘don’t buy anything!’ – simply make an amazing Christmas Decoration from anything at home work or in the garden and embellish with Glitter and Glue and donate £2 […]

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Black Friday 2016

In the UK, many of us used to watch and judge with guilty pleasure as our American friends would tear each other apart to get that all-important ‘Thanksgiving’ bargain, with the slightly pompous thought that we would never resort to such extreme measures ourselves.   We were, of course, all proven wrong as we fell in […]

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stress, desk, work, office

National Stress Awareness day and the focus this year is on work based stress…

There has been so much written about stress in its many forms – “good stress” – when we are motivated to meet a deadline or make something happen and positive adrenaline courses through our veins, vs “negative stress” when our blood pressure rises and our hearts start racing in a fashion we know isn’t doing […]

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Sausage Week 2016

The 31st October sees the sizzling start of British Sausage Week 2016. At DECIDE. we don’t think you can beat a great British sausage, so we’ve taken a look at the beauty of the banger to celebrate.   10 Sizzling Sausage Stats & Facts Sausages were nicknamed bangers during the Second World War. Their high […]

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Happy World Smile Day :-)

World Smile Day has its origins in 1963 when commercial artist Harvey Ball created the smiley face to boost employee morale at work. The happy yellow “smiley” has since become an iconic symbol of happiness and goodwill around the world. Ball thought everyone should devote one day each year to smiles and kind acts, and – in 1999 – declared the […]

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We’re adding something to the debate

  The full seminar program listing all session presentations and contributors is now available on the Food Matters Live website:    

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Let’s Talk Honey

Britain has lost more wildlife than the global average – we are one of the most nature depleted nations on the planet. 75% of our countryside is farmed and if you look for the steepest declines in wildlife populations and greatest threats of national extinction, you find them on farmed land. It’s true, our obsession […]

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3,2,1 – Action

The latest trend to hit our pockets, screens and VR head-sets is happening right now. Live, streaming content is taking over pre-written tweets and scheduled content at high-traffic periods across the social networks bringing new meaning to current affairs and enabling brands to connect with a global following in real-time. Facebook has already taken an early lead […]

Read more DECIDE will be presenting at European Academy of Design ‘Design for Next’ Conference in Rom… DECIDE @wearedecide having serious fun on our 'Wear a Hat Day' in aid of Brain Tumour Resea… DECIDE's Consumer Psych James has some serious fun in X-Factor style competition I'm a Scientist Get me out of here!