M&S opted for two spots rather than one longer Christmas ad this year. The first is this compilation film using a remix of Mark Ronson’s Uptown Funk, showcasing an amped up version of events that we’ll all recognise before Christmas.
John Lewis #ManOnTheMoon
They’ve looked to make a statement over the last few years and again it’s been the most eagerly anticipated Christmas ad of the year. The retailer’s latest festive campaign tells the story of a young girl who brings Christmas to a lonely old man living on the moon.
Sainsbury’s- Mog’s Christmas Calamity
A new story about Mog the cat penned by children’s book author Judith Kerr is the basis for Sainsbury’s Christmas ad. A mix of live action and animation in a heart-warming tale about the beloved character. Linking with the campaign, Sainsbury’s has also partnered with the charity Save The Children to support child literacy.
“Reindeer on rooftops and brandy cream pouring” begins Aldi’s fun and tuneful version of My Favourite Things from the Sound of Music. Light hearted and aspirational, the ad conjures up the magic of Christmas.
It’s also worth sharing Aldi’s comical follow-up of the John Lewis ad. This ‘real-time response’ ad has ‘gone viral’ across multiple social channels, with the message looks to ground the story in terms of value.
Created by Adam & Eve/DDB, the agency behind the John Lewis adverts – The supermarket’s Ad looks to focus on what “makes Christmas”, such as the first batch of mince pies and children watching their dad multi-tasking in the kitchen. There’s also a shot of celebrity chef Heston Blumenthal dusting cocoa powder onto his endorsed Christmas pudding.
Created by TBWALondon, The School of Christmas is the central theme. The fun and comedic Ad features lessons on how to cram a large turkey into an oven, de-tangling fairy lights and the art of delivering a delighted reaction to a disappointing gift, making sure the important day goes smoothly.
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