Powerful packaging design: enticing consumers to choose healthier food options

Much research solidifies design’s role as a powerful influencer when making food choices. Packaging design and structure is the first point of product engagement for many consumers. How it is used to effectively influence healthy food choice through imagery, size and structure plays a huge role in consumer’s decision-making. This session will look at how brands use visual, structural and functional design to change behaviour and empower healthier food choice.

Associate Director, Strategy & Planning, Michael Pagan will chair a panel of experts who will be sharing insights and experiences at the ‘Powerful Packaging Design’ seminar and will include case studies from Little Miracles International and Little Dish.

Wednesday 22nd November, 14:30 – 16:00, Room 9, Food Matters Live, ExCel London

Find out more about Food Matters Live and register FREE here.




Posted by

Jo Errington-Stevens


14th November 2017
Michael Pagan @MichaelPagan @wearedecide speaking today at RTCNorth @RTCNorth about scaling up fmcg brands… https://t.co/hWIX2khx9N
Louise's typical lunch break lately from the @wearedecide office - training hard for the Hackney half marathon on 2… https://t.co/OkQepq8u6c
Good Luck to Louise @wearedecide who'll be running her socks off this weekend in a half marathon for The Tribe Free… https://t.co/S8GzdcxfxB