FOOD MATTERS IMAGE 1

Visual equity: strategies to maximise shelf impact

As competition intensifies in better-for-you and functional food and drink categories, achieving a distinctive pack design that quickly gets consumer attention is a key component for success. Experts will discuss consumer trends impacting visual pack design and case studies will showcase how different uses of materials, colour, graphics and iconography can leverage natural and health brand values and drive consumer purchase.

Consumer trends driving visual pack design

  • DECIDE. takes a reflective look at the future impact of those consumer trends established following the dramatically changing shopper/consumer dynamics of the past five years
  • Discusses trends and biases in shopper/consumer decision making – with case studies illustrating how packaging design can engage effectively  online and in-store
  • Seeks to provide pragmatic insight for stakeholders responsible for pack design in the health/wellbeing/good-for-you sectors
FOOD MATTERS IMAGE 2

Thousands of professionals from across the food and drink industry, nutrition and health sectors will be attending Food Matters Live – the UK’s first cross-sector event dedicated to food, health and nutrition so don’t miss out!

The full seminar program listing all session presentations and contributors is now available on the FML website: http://www.foodmatterslive.com/whats-on/seminars

FOOD MATTERS IMAGE 3

 

 

Posted by

Jo Errington-Stevens

Date

3rd November 2015

Categories

Great to see the fresh talent of tomorrow in force! @dandad #NewBlood18 pic.twitter.com/e3HVgoQwmV
We have an exciting #job opportunity for an Account Executive to join our Digital team in our #Newcastle office. https://t.co/dKpYTzA22v
DECIDE delivers a unique taste of the North - Design Network North https://t.co/GoOLEpJl4D