Many companies are investing in showing data in the most inventive ways possible, and although infographics are nothing new, the way that these are displayed and how interactive they are continue to be improved.
Mega-beats of Data
Within the last week, Spotify has shown what a ‘Year in Music’ looks like. Compiling all of the data from all of its users in order to show what’s been listened to, how often, and where.
It also allows me to personalise the data with my account information to see what I’ve been listening to over 2014.
I know I love music, but I didn’t realise for instance that I frequently listen to about 4 hours worth of it on a Monday, or that 23% is listened to on my mobile, and that 8% of it is deemed “Teen Pop” – I blame the office playlist!
From all of this data, Spotify then compiles a ‘Play it forward’ playlist, containing tracks they think I’ll enjoy in 2015. It’s going well so far…
Trillions of Trends
This week, Google takes over the ‘big data’ reins with the launch of it’s 2014 ‘Trends’.
In 2014 we’ve collectively actioned trillions of searches, trying to find everything from people to consumer electronics, Google Doodles to YouTube videos. All in all, it’s safe to say that we’re fascinated by what the internet has to offer and are constantly looking for more information; be it cats on Buzzfeed, the latest news, the World Cup or the latest weather. We’re always searching for the next thing that fascinates us.
With so many searches, the information that Google has output is extensive, but beautiful. It’s clear to read and summarised in a 90 second video so that everybody can enjoy it.
As we leave 2014, Spotify and Google are just two of the companies that have embraced ‘Big Data’, demonstrated how to display it and how to show users that it can be displayed effectively.
Other companies who have taken similar approaches are Facebook with their “Thanks” and “Lookback” videos and Microsoft for creating a personal email with a user’s gaming history on a console.
Putting aside the slightly ‘Big Brother’ feeling that companies are always watching us (even if it is anonymous), I quite enjoy looking back on my history over a year. It feels a bit like an online diary that I’m not having to keep which allows me to relive the highlights at a later time.
What do you think about seeing trends displayed like this? Do you think it’s an insight into a company or ineffective use of data?